Professional Auctioneer for Fundraising Auction - Guide

The Importance of a Professional Benefits Auctioneer

Whole Auction Registry is not officially affiliated with any single professional auctioneering company and so we feel we can speak about this subject objectively. We feel it is always beneficial for your organization to hire a professional auctioneer to conduct your auction.

Here are our reasons why:

• We have attended more auctions than we can count, and in almost every case, the auction that had a professional auctioneer did better financially than the auction that did not.

• Professional auctioneers bring a wealth of knowledge and experience and can consult with your organizations. Professional auctioneers become your partner. They are as passionate about the success of your event as you are. 

• Professional auctioneers understand the dynamics of your audience. This is a huge asset to your fundraising auction. Someone who may be a nice entertainer, or local celebrity, may be able to bring smiles to your audience but will not have the understanding of how to get the most dollars from your audience. They will be concentrating on entertaining while a professional auctioneer concentrates on getting money. An auction has its own life cycle. Momentum tends to ebb and flow through the event, and a professional auctioneer knows how to exploit these times to your advantage.

• Professional auctioneers make it their business to understand the auction item list. They know how to sell the items. They know how to promote items as well as their limitations and you won’t be left with disappointed patrons. We recall auctions where the auctioneer was not a professional and the items were ‘over-sold’ creating a significant problem after the auction.

• We have found that professional auctioneers are almost always MORE entertaining than any local celebrity or other host. They may not be professional entertainers, but they understand their business and they know what works and what doesn’t.  We have had to watch too many hosts, or local celebrities fumble as they try out old comedy routines that are inappropriate for the venue or fall flat as they trip over the various items up for auction.

• Trust us on this………..get a professional auctioneer……..you’ll thank us.